After working for years as an advertising creative director, and having created campaigns for every imaginable product (including her personal favourite "Wendy the Snapple Lady"), she shot her first documentary in 2002.

Beauty School, a wry portrait of the New York School of Dog Grooming, appeared on the PBS program "The Short List" after screening at numerous film festivals including Hot Docs, the Atlanta Film Festival, Woodstock Film Fesitval, Queens International and Edinburgh International. It has also aired on the Documentary Channel in the US.

In the winter of 2003, Amy's Dad invited her to a muskrat skinning competition and the idea for her first feature-length documentary was born. Muskrat Lovely premiered at The Hamptons International Film Festival and screened at SilverDocs, the Florida Film Fesitval, Brooklyn International and the Austin Film Fesitval. Muskrat Lovely was selected to air on the 2006/2007 season of the award-winning PBS series Independent Lens. Amy has directed campaigns for Howard Stern On Demand and the Department of Homeland Security, and recently completed a series of shorts for the Nokia N Series. She is currently in production on Last Day of the Zipper, a documentary about the proposed redevelopment of Coney Island. She has aldo begun work on her next feature, a project involving plastic reindeer and copious amounts of Christmas Lights.