Pavel started his career working on music videos. His first commercial was for British Knights sneakers. It won an ADDY and launched his work on national campaigns. Always drawn to fashion and art direction, he defines himself as a beauty/visual storyteller. As a gifted finishing artist, he is often contracted to post.

Born in the Czech Republic, Pavel grew up in Switzerland but considers himself a New Yorker having called NYC home since his teens. This gives Pavel a unique understanding and sensibility to different cultures, customs and perceptions of beauty.

Client list includes: L'Oreal, Mennen, P&G (Beauty/Grooming Brands), Philips Ambilight, Pepsi Light, Mastercard International and Bon Aqua Water.