Michael Arnold

Realising I was never going to be a pop star, I did the next best thing; a degree from Manchester, a Burton’s suit and a job at MTV.

I got rid of my pony tail, moved into promos at the BBC and then Channel 4 where I have been on and off for the last 11 years, winning numerous awards (including a creative circle commendation) for promos and short films.

My passions are telling stories, cycling and chocolate. If I could combine all three, I would be a very happy man.