Canadian award-winning promo director Scott Cudmore has been awarded numerous times for his music video direction. He excels in delivering powerful narratives that question human nature and modern society as a whole, often with a surreal and sometimes comedic edge. Two of his promo’s – ‘How love Begins’ by DJ Fresh & High Contrast ft Dizzee Rascal and ‘It’s Ok I Promise’ by Harrison ft Clairmont The Second were listed by Promo News as being the most viewed videos on Vimeo in 2016. Since then alongside having videos shortlisted for the lauded Canadian Prism Prize, and Wintersleep’s Amerika shortlisted for the UKMVA’s; he’s produced a comical series for Vice called Game Show and directed a moving spot for Crown Royal as well as an amusing spot for Doritos and Spotify. More recently Scott has co-directed a series of music video’s for N.E.R.D. under the Tuturial heading as well as shooting promo’s for Feist’s Century ft Jarvis Cocker.
His work is regularly featured and lauded in publications like Promo News, Rolling Stone, Pitchfork and most recently Playboy for his N.E.R.D. Lemon Tutorial Ft Rihanna promo which he co-directed with non other than Beyonce’s creative director Todd Tourso.