Surf X Dani Dyer

Surf unveils its latest collection of summer fragrances in a playful manner through a game show-style commercial script created by Adam& Eve DDB, featuring the charismatic Dani Dyer as the host. Building on the success of the last campaign we shot with them in 2022 TikTok with Gemma Collins, which garnered a staggering 13 million views, Surf’s new campaign follows in the footsteps of campy glamour.

Repeating the success of 2022 we rejoined forces with Emily Freda Sharp to create this tongue-in-cheek campaign, distributed through both out-of-home (OOH) and digital channels, swiftly captivated the nation with its lighthearted and glamorous approach.