Anthea Benton + Vodafone/ iPhone 12 Pro
Vodafone’s latest campaign from Team Red at Ogilvy breaks, with Anthea Benton directing. To celebrate Vodafone’s best trade-in offer yet on the new iPhone 12 series Anthea has curated a red Vodafone world that brings to life the anticipation and excitement of receiving a new iPhone.
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Through three individual characters the films demonstrate the nuances in anticipation, and the variety of ways people release their excitement in unwrapping the sealed box and holding the latest iPhone!
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Anthea said of the work:
‘Just completed three spots for Vodafone working with Jamie Romain and Dan Shone @ Ogilvy. A brilliant opportunity to explore great production design and sweet performances in these witty stories from modern Britain; three Apple lovers excitedly anticipating the arrival of their hot new iPhone 12.’