Piri-Piri Chicken Pot Noodle Cheekiness

The New Piri-Piri chicken Pot Noodle is very similar to another well-known favourite Peri Peri chicken restaurant – the one with black cards for celebrity diners – just this one’s a bit different: It’s spelt differently, cheaper, and made in a pot with hot water.

To launch the new flavour, Pot Noodle offered a black card and lifetime supply of Pot Noodle, but not to a celebrity – to the best celebrity lookalike in the country!  With Pot Noodle you don’t have to be famous – you just like you are…

adam&eveDDB approached us to bring the idea to life and we brought on board the awesome director Laura Borgio and found the not-so-famous Ed Sheeran lookalike Wes.

To keep the tongue in cheek theme going Pot noodle also installed tactical mobile placements outside a branch of the famous Portuguese chicken restaurant, with tongue-in-cheek copy alluding to the product’s similar flavour credentials….

In the words of Simon Petter our producer, ‘The agency were brilliant and collaborative.  We spent a couple of weeks brainstorming ideas as there was a limited budget and then they left Laura to it with loads of directing space.  Laura and I spent the shoot day making each other cry with laughter. Her understanding of comic timing and light directing touch allowed Wes to blossom and not feel like the butt of the joke, so she got an amazing performance.’

Watch it here


Client: Lena Portchmouth 
Marketing Lead UK Snacking: Josh Hill
Group Executive Creative Director: Ben Tollett 
Creative Director/s: Mark Shanley
Copywriter: Jay Parekh
Art director: Forrest Clancy
Agency producer/s: Peter Williams, Rose Reynolds, Chris Battye, Scarlett Rudd
Planner/s: Will Grundy, Sara Keegan
Managing Partner: Rob Nichol, Tom White 
Business Director/s: Laura Stevenson
Account Director/s: Rosie Snowball
Account Manager/s: Hugo Evans
Media agency: Mindshare
Media planner/s: Malay Sud, Tess Rencen, Maria Fure, Siobhain Molloy
Production Company: Fresh Films  
Producer: Simon Petter
Director: Laura Borgio
Project Manager/s: Rasha Noronha, Bianca Dubois
Legal: Tom Campbell, Freya Vale, Annika Patel