NING NING | Maybelline

We’re super proud of this bold new campaign for Maybelline’s Lash Sensational Sky High Mascara, starring NingNing—the newest brand ambassador and member of global K-pop sensation Aespa.

Directed by Melody Maker the film transports viewers to a high-concept, hyper-futuristic New York playground—complete with a colour-popping, gravity-defying rollercoaster and a world where creativity knows no bounds.

Building on our longstanding collaboration with Maybelline and Gotham, the campaign was produced by Kim and Simon, who produced a film with a vibrant collision of green screen footage with hyper real CGI, creating a seamless animated world with bold styling and cinematic elegance.

Known for her unique ability to straddle fantasy and reality, Melody Maker brings her signature duality to the project. While fast-paced VFX and camera trickery drive the film’s high-energy aesthetic, it’s Melody’s talent for capturing beauty, fashion, and emotional intrigue that makes the piece truly unforgettable.

Post-production was with Singularity, who helped bring this electrifying world to life with their cutting-edge CGI and futuristic polish.