DOVE MEN+CARE | MARSHAWN + TRINITY

What happens when you put NFL legend Marshawn Lynch (nickname Beastmode) on a football pitch with U.S. soccer powerhouse Trinity Rodman and ask him to take “football” seriously… 

You get the latest Dove Men+Care film from Fresh Film NYC. Directed by Simon Neal, produced by Kim Griffin, and Jess Lowe, and powered by the kind of glorious chaos that only Marshawn can bring.

Shot with a hybrid sports-meets-comedy approach, the series of films celebrate two very different interpretations of “football” and leans into the magic (and mild mayhem) of putting two sporting icons into one frame. Trinity brought precision. Marshawn brought Marshawn. 

The spots, created as part of Dove Men+Care’s FIFA World Cup 2026 sponsorship, follows Lynch through a tongue-in-cheek Super Fan Training Camp, where Rodman attempts (patiently) to whip him into shape.