Our Super Shoot model captures a multitude of assets in one hybrid production — designed for beauty brands who want more impact from every shoot. It’s efficient, globally connected, and crafted with the same care and creativity we bring to everything we make. Challenging advertising norms on how to make brand content.

Our recent Super Shoot for Dove Intensive Repair, created with VML London and Singapore, is a master class in how the model works.

Shot over several days with our local office in Bangkok, this ambitious production brought TV, social, stills, product, and application content into one seamless shoot.

By filming everything in one place we built a global toolkit of assets for Dove’s multi-channel campaign, that can be used in an infinite number of ways.

For Dove, this enabled them to maximise every moment on set: a cost-effective, scalable, and creatively rich way to reach audiences across broadcast, social, digital, and retail channels.

Instead of managing multiple productions across different markets and time periods, the Super Shoot was designed to consolidate everything into one efficient process, delivering:

• Creative Strength – every creative discipline converges — a meeting of minds that transforms collaboration.
• Higher ROI – one production generates a versatile bank of campaign-ready assets, stretching budgets and creative further.
• Speed-to-market – brands get everything they need at once, enabling faster rollouts across regions and platforms.
• Creative consistency – every asset is aligned in look, feel and messaging, strengthening brand impact.
• Operational efficiency – less duplication of teams, travel and logistics means greater concentrated focus and less fragmentation on creative output.
• Sustainability benefits – reduced travel, locations and resources reduce environmental footprint.

The other key benefit of the Super Shoot is that you can curate a dream team of creative minds.
For the Dove project we had: Damien Krisl capturing the hero films, Luiza de Moraes on social content, and Dennis Leupold capturing the stills.

Finally, the Super Shoot offers a model for sustainable production in action. A single day of filming can generate around 2.2 tonnes of carbon — the same as the average energy use of one person in the UK for one year. By thinking of a year’s content as one integrated, consolidated shoot, we create space to optimise every element of production. Fewer trips, smarter use of resources, and a streamlined process mean we can deliver both environmental and business impact — producing more with less.

And once the asset bank is in place, it critically reduces the future cost of asset waste or duplication. As we create an effective bank of assets that can be used creatively across brands, companies and global networks.