UNDER ARMOUR | Feel Unstoppable

Fresh Film joined forces with This Here and Director Nas Abraham, and produced by Simon Petter to create Under Armour’s launch campaign for their first range of lifestyle clothing.

The Feel Unstoppable campaign, places a strong emphasis on female representation both in front of and behind the camera, and is the result of a collaboration with two female-owned and led companies: Fresh Film and This Here.

The campaign features sports figures chosen to capture the essence of the brand, including Aston Villa’s Anna Patten and Arsenal’s Eddie Nketiah, putting aspirational yet relatable faces in front of the camera.