NEXXUS | Lindsay Lohan

Our NYC office teamed up again with director Alex Gavillet for a culturally iconic campaign for Nexxus, starring none other than the iconic Lindsay Lohan. In this playful “Style Swap” video, Lindsay takes a nostalgic trip down memory lane, revisiting her 12 year old breakout role as twins Hallie Parker and Annie James from the classic 1998 film, The Parent Trap. 

This vibrant campaign showcases Alex’s signature colourful, vivacious flair, as Lindsay embodies both characters, getting ‘twinspired’ while experimenting with hairstyles that capture their unique personalities. In a cheeky twist to the film, Lindsay also channels the spikey antagonist, Meredith Blake, complete with her iconic giant hat.

It doesn’t stop there—there’s cheeky asides and Easter eggs dropped throughout the commercial, referencing the film, from Oeros and peanut butter to the royal flush scene in The Parent Trap. Adding her own twist, Lindsay decided to adopt a British accent, bringing an extra layer of charm to the project.

It was an insane turn around to tie in with Lindsay’s schedule, Alex praised Fresh Film’s agility, stating, “We didn’t have much prep time, but Fresh Film SLAYED the production and made everything feel possible.” 

The campaign is out now on TV and social media.