ARIEL | Peter Crouch

Fancy covering Peter Crouch in a soup, mud and an undisclosed substance on a farm? How could you not have fun on this job?! Our Campaign for Ariel caught the legendary footballer in an episode of messy situations.

The Big One commercial, directed by Sye Allen and produced by Richard Carter Hounslow captures Peter Crouch in a series of chaotic scenarios that tested his limits. From chesting a muddy football to parachuting into a muddy pigsty, Crouch embraced the challenges with enthusiasm, allowing us to push the boundaries of how creative you can get with dirt!